Gigliotti said the addition of Christensen and Gaffney to the...
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2022
GAFFNEY
AUSTIN
MEDIA & PUBLIC RELATIONS
2022
2022
GAFFNEY
AUSTIN
MEDIA & PUBLIC RELATIONS
OUR LEADERSHIP
Jacob Gaffney
As Editor-in-Chief of HousingWire, Jacob led double-digit growth for more than a decade. He helped broker the acquisition of HousingWire by Riomar Capital in 2016. During his tenure, Jacob oversaw editorial operations and was responsible for editorial strategy. Prior to that, he spent a decade abroad in London, holding editor positions for both Reuters and SourceMedia.
While at HousingWire, Jacob built and launched several short-term and long-term email campaigns. He helped rebrand the company twice and coordinated the website redesign three times. He didn’t stop there, in his last few years, he launched video and audio services to HousingWire’s millions-strong audience and helped brand the editorial op-ed sections and further enhanced subscriber services.
Alyson Austin
A seasoned communications advisor, public relations and communications professional, Alyson has served as a chief spokesperson for nearly three decades. Most recently with CoreLogic where she managed the c-suite and was part of the launch team to take the company public in 2010. Her role included spearheading economic and financial communications initiatives to elevate the company as thought leaders in the industry. Alyson leverages her extensive experience with public companies and leading trade associations to offer comprehensive communications strategy and marketing initiatives to further the goals of her clients.
During her career she has served on the frontline defending the reputation of her clients. She maintains deep media relationships as both a trusted source and a subject-matter expert. Alyson is recognized as a leader in the real estate, mortgage, insurance and fintech business with proven results across these industries.
OUR LEADERSHIP
Jacob Gaffney
As Editor-in-Chief of HousingWire, Jacob led double-digit growth for more than a decade. He helped broker the acquisition of HousingWire by Riomar Capital in 2016. During his tenure, Jacob oversaw editorial operations and was responsible for editorial strategy. Prior to that, he spent a decade abroad in London, holding editor positions for both Reuters and SourceMedia.
While at HousingWire, Jacob built and launched several short-term and long-term email campaigns. He helped rebrand the company twice and coordinated the website redesign three times. He didn’t stop there, in his last few years, he launched video and audio services to HousingWire’s millions-strong audience and helped brand the editorial op-ed sections and further enhanced subscriber services.
Alyson Austin
A seasoned communications advisor, public relations and communications professional, Alyson has served as a chief spokesperson for nearly three decades. Most recently with CoreLogic where she managed the c-suite and was part of the launch team to take the company public in 2010. Her role included spearheading economic and financial communications initiatives to elevate the company as thought leaders in the industry. Alyson leverages her extensive experience with public companies and leading trade associations to offer comprehensive communications strategy and marketing initiatives to further the goals of her clients.
During her career she has served on the frontline defending the reputation of her clients. She maintains deep media relationships as both a trusted source and a subject-matter expert. Alyson is recognized as a leader in the real estate, mortgage, insurance and fintech business with proven results across these industries.
PROVEN EXPERIENCE
AND EXPERTISE
We Are Industry Experts
Under the leadership of a former trade publication editor and a corporate Director of PR, Gaffney Austin is skilled in public and media relations to help companies increase their exposure and enhance brand reputation.
A combined 40 years of developing news for the real estate, banking, insurance and fintech sectors gives us unique insight to create powerful stories and generate positive publicity for our clients.
We have long-standing relationships with national, consumer and trade media and the public relations acumen that gives our clients a competitive edge. Our ability to generate data-based content, including creating proprietary data trends reports, has generated hundreds of headlines for Gaffney Austin clients.
A combined 40 years of developing news for the real estate, banking, insurance and fintech sectors gives us unique insight to create powerful stories and generate positive publicity for our clients.
We have long-standing relationships with national, consumer and trade media and the public relations acumen that gives our clients a competitive edge. Our ability to generate data-based content, including creating proprietary data trends reports, has generated hundreds of headlines for Gaffney Austin clients.
GAFNEY AUSTIN | MEDIA & PUBLIC RELATIONS
• Knowledgeable
• Established
• Client-Centric
• Deep Industry Roots
• Reporter Relationships
• Results-Driven
PROVEN EXPERIENCE
AND EXPERTISE
We Are Industry Experts
Under the leadership of a former trade publication editor and a corporate Director of PR, Gaffney Austin is skilled in public and media relations to help companies increase their exposure and enhance brand reputation.
A combined 40 years of developing news for the real estate, banking, insurance and fintech sectors gives us unique insight to create powerful stories and generate positive publicity for our clients.
We have long-standing relationships with national, consumer and trade media and the public relations acumen that gives our clients a competitive edge. Our ability to generate data-based content, including creating proprietary data trends reports, has generated hundreds of headlines for Gaffney Austin clients.
A combined 40 years of developing news for the real estate, banking, insurance and fintech sectors gives us unique insight to create powerful stories and generate positive publicity for our clients.
We have long-standing relationships with national, consumer and trade media and the public relations acumen that gives our clients a competitive edge. Our ability to generate data-based content, including creating proprietary data trends reports, has generated hundreds of headlines for Gaffney Austin clients.
GAFNEY AUSTIN | MEDIA & PUBLIC RELATIONS
• Knowledgeable
• Established
• Client-Centric
• Deep Industry Roots
• Reporter Relationships
• Results-Driven
• Flexible
• Unbiased
• Concise
• Scalable
STRATEGIES AND
RESULT DRIVEN
We Create And Customize Your Message
Gaffney Austin has proven experience forming partnerships – with media, the private sector and nonprofits – to rally support and cultivate relationships with reporters for earned media that covers a wide range of issues. We create customized messaging to increase our client’s visibility and advance their mission locally, nationally and within their industry.
We Work From Multiple Angles
We have connectivity and ability to deliver information through many forms and with many target audiences – the news media, key stakeholders, industry leaders, government, public figures, decision-makers, nonprofits, social media, paid media, and corporate and community leaders.
• Flexible
• Unbiased
• Concise
• Scalable
STRATEGIES AND
RESULT DRIVEN
We Create And Customize Your Message
Gaffney Austin has proven experience forming partnerships – with media, the private sector and nonprofits – to rally support and cultivate relationships with reporters for earned media that covers a wide range of issues. We create customized messaging to increase our client’s visibility and advance their mission locally, nationally and within their industry.
We Work From Multiple Angles
We have connectivity and ability to deliver information through many forms and with many target audiences – the news media, key stakeholders, industry leaders, government, public figures, decision-makers, nonprofits, social media, paid media, and corporate and community leaders.
MEDIA AND PUBLIC RELATIONS
We Are Communication Specialists
At Gaffney Austin, we know how to build impactful media campaigns that deliver results. We combine high-impact communications strategies, innovative outreach tools and interactive messages to build support and garner media coverage (earned and paid) in order to reach desired outcomes.
Gaffney Austin’s public relations programs engage stakeholders and supporters to influence targeted audiences. This is done through a combination of methods including online campaigns, earned and paid media, audio, visual and written messages, coalition building, field efforts, tradeshow appearances and media events, among others.
GAFNEY AUSTIN | MEDIA & PUBLIC RELATIONS
• Impactful
•Approachable
• Dedicated
• Attentive
• Recognized
MEDIA AND PUBLIC RELATIONS
We Are Communication Specialists
At Gaffney Austin, we know how to build impactful media campaigns that deliver results. We combine high-impact communications strategies, innovative outreach tools and interactive messages to build support and garner media coverage (earned and paid) in order to reach desired outcomes.
Gaffney Austin’s public relations programs engage stakeholders and supporters to influence targeted audiences. This is done through a combination of methods including online campaigns, earned and paid media, audio, visual and written messages, coalition building, field efforts, tradeshow appearances and media events, among others.
GAFNEY AUSTIN | MEDIA & PUBLIC RELATIONS
• Impactful
•Approachable
• Dedicated
• Attentive
• Recognized
OUR SERVICES
Media & Spokesperson Training
Brand Management
Production and Design
Issues Advocacy
Crisis Communications
Ghostwriting
Social Media / E-Outreach
Digital Media
SEO & Website Content
Trade Show Appearances, Speaking
Staff Retreats & Team Building
Award Nominations
Creative Problem Solving
Action, Communication & Evaluation
We Offer Comprehensive Packages Tailored to Meet Your Specific Needs
Message Development
Written Content & Production
Media Relations
Media Monitoring
Earned Media
Paid Media, Media Buying
OUR SERVICES
We Offer Comprehensive Packages Tailored to Meet Your Specific Needs
Message Development
Written Content & Production
Media Relations
Media Monitoring
Earned Media
Paid Media, Media Buying
Media & Spokesperson Training
Brand Management
Production and Design
Issues Advocacy
Crisis Communications
Ghostwriting
Social Media / E-Outreach
Digital Media
SEO & Website Content
Trade Show Appearances, Speaking
Staff Retreats & Team Building
Award Nominations
Creative Problem Solving
Action, Communication & Evaluation
BLOG
Celebrating Our First Year in Business: Representing the Best Clients in the Industry
Contributed by Alyson Austin, Principal and Co-founder Twelve months ago,...
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THREE CASE STUDIES
RealtyTrac
We developed proprietary reports on data-based trends for regular publication.
Candor Technology
We elevated Candor's public profile and industry recognition through targeted media campaigns.
InstaMortgage
We launched a successful rebrand with a complete marketing and PR strategy.
GAFNEY AUSTIN | MEDIA & PUBLIC RELATIONS
THREE CASE STUDIES
RealtyTrac
We developed proprietary reports on data-based trends for regular publication.
Candor Technology
We elevated Candor's public profile and industry recognition through targeted media campaigns.
InstaMortgage
We launched a successful rebrand with a complete marketing and PR strategy.
GAFNEY AUSTIN | MEDIA & PUBLIC RELATIONS
CONTACT US
Connect with us to learn more about how Gaffney Austin can put our expertise to work for your brand.
Accomplished stewards of
• Small businesses
• Publicly traded companies
• Trade & professional associations
• Nonprofits
• Community organizations
JACOB GAFFNEY
jacob@gaffneyaustin.com
@JacobGaffney
817.471.7627
ALYSON AUSTIN
alyson@gaffneyaustin.com
@AustinCapital
949.403.0484
CONTACT US
Connect with us to learn more about how Gaffney Austin can put our expertise to work for your brand.
Accomplished stewards of
• Small businesses
• Publicly traded companies
• Trade & professional associations
• Nonprofits
• Community organizations
JACOB GAFFNEY
jacob@gaffneyaustin.com
@JacobGaffney
817.471.7627
ALYSON AUSTIN
alyson@gaffneyaustin.com
@AustinCapital
949.403.0484
CONTACT US
Connect with us to learn more about how Gaffney Austin can put our expertise to work for your brand.
Accomplished stewards of
• Small businesses
• Publicly traded companies
• Trade & professional associations
• Nonprofits
• Community organizations