CASE STUDY
Candor Technology
Candor Technology is a highly sophisticated loan engineering
tool for the mortgage industry developed by a rocket scientist
who spent his formative years at NASA. The technology-based solution helps reduce loan processing time and increase productivity, but the complicated technology presented hurdles in developing concise messaging. Candor partnered with Gaffney Austin to explain their complex technology to industry media and the public in bite-sized pieces.
Through targeted media interviews, feature-story pitches,
podcasts and well-crafted press releases, Gaffney Austin has
raised the profile of Candor among key industry reporters
resulting in positive publicity.
Coverage and commentary from Candor leaders about how to
improve the lending process has appeared in dozens of
industry publications including National Mortgage News,
MReport, National Mortgage Professional and HousingWire, to
name a few.
GaffneyAustin thinks beyond just pushing out press releases. They focus on activities that help brand Candor in the marketplace.
-Brandie Young, CMO, Candor Technology
CASE STUDY
Candor Technology
Candor Technology is a highly sophisticated loan engineering tool for the mortgage industry developed by a rocket scientist who spent his formative years at NASA. The technology-based solution helps reduce loan processing time and increase productivity, but the complicated technology presented hurdles in developing concise messaging. Candor partnered with Gaffney Austin to explain their complex technology to industry
media and the public in bite-sized pieces.
Through targeted media interviews, feature-story pitches,
podcasts and well-crafted press releases, Gaffney Austin has
raised the profile of Candor among key industry reporters
resulting in positive publicity.
Coverage and commentary from Candor leaders about how to improve the lending process has appeared in dozens of
industry publications including National Mortgage News,
MReport, National Mortgage Professional and HousingWire, to
name a few.
GaffneyAustin thinks beyond just pushing out press releases. They focus on activities that help brand Candor in the marketplace.
-Brandie Young, CMO, Candor Technology
CASE STUDY
Candor Technology
Candor Technology is a highly sophisticated loan engineering tool for the mortgage industry developed by a rocket scientist who spent his formative years at NASA. The technology-based solution helps reduce loan processing time and increase productivity, but the complicated technology presented hurdles in developing concise messaging. Candor partnered with Gaffney Austin to explain their complex technology to industry media and the public in bite-sized pieces.
Through targeted media interviews, feature-story pitches, podcasts and well-crafted press releases, Gaffney Austin has raised the profile of Candor among key industry reporters resulting in positive publicity.
Coverage and commentary from Candor leaders about how to improve the lending process has appeared in dozens of industry publications including National Mortgage News, MReport, National Mortgage Professional and HousingWire, to name a few.
GaffneyAustin thinks beyond just pushing out press releases. They focus on activities that help brand Candor in the marketplace.
-Brandie Young, CMO, Candor Technology