CASE STUDY
RealtyTrac
When real estate industry powerhouse RealtyTrac was ready to rebrand and reintroduce its vast data capabilities, it turned to Gaffney Austin. Our ability to create data-informed content and real estate trends reports put RealtyTrac at the forefront of real estate reporters at the national, local and trade level.
We worked with RealtyTrac to develop proprietary data-based trends reports that are regularly published, establishing the company as a thought-leader in foreclosure activity, investor- sentiment and real estate investment risk.
Our work with RealtyTrac demonstrates that not only are we good with storytelling using words, we’re good with storytelling using numbers and data too. We can take large files of data, analyze it using various scenarios and uncover the unique stories the data tells. We then package the data stories in consumable ways that generate significant publicity.
I count on GaffneyAustin for solid PR strategy, insights on positioning and messaging, strong writing, and media relations that result in positive coverage.
-Rick Sharga, EVP, RealtyTrac
CASE STUDY
RealtyTrac
When real estate industry powerhouse RealtyTrac was ready to rebrand and reintroduce its vast data capabilities, it turned to Gaffney Austin. Our ability to create data-informed content and real estate trends reports put RealtyTrac at the forefront of real estate reporters at the national, local and trade level.
We worked with RealtyTrac to develop proprietary data-based trends reports that are regularly published, establishing the company as a thought-leader in foreclosure activity, investor- sentiment and real estate investment risk.
Our work with RealtyTrac demonstrates that not only are we good with storytelling using words, we’re good with storytelling using numbers and data too. We can take large files of data, analyze it using various scenarios and uncover the unique stories the data tells. We then package the data stories in consumable ways that generate significant publicity.
I count on GaffneyAustin for solid PR strategy, insights on positioning and messaging, strong writing, and media relations that result in positive coverage.
-Rick Sharga, EVP, RealtyTrac
CASE STUDY
RealtyTrac
When real estate industry powerhouse RealtyTrac was ready to rebrand and reintroduce its vast data capabilities, it turned to Gaffney Austin. Our ability to create data-informed content and real estate trends reports put RealtyTrac at the forefront of real estate reporters at the national, local and trade level.
We worked with RealtyTrac to develop proprietary data-based trends reports that are regularly published, establishing the company as a thought-leader in foreclosure activity, investor- sentiment and real estate investment risk.
Our work with RealtyTrac demonstrates that not only are we good with storytelling using words, we’re good with storytelling using numbers and data too. We can take large files of data, analyze it using various scenarios and uncover the unique stories the data tells. We then package the data stories in consumable ways that generate significant publicity.
I count on GaffneyAustin for solid PR strategy, insights on positioning and messaging, strong writing, and media relations that result in positive coverage.
-Rick Sharga, EVP, RealtyTrac